Orchestra help client win top award using VDP

Most Effective Communication of an Employee Share Plan 10,001 + Employees

Winner: ASDA

Using Variable Data Production (VDP) Orchestra help ASDA win the ProShare award for most effective communication and increase take up by 20%!

ASDA have retained the title they won last year. A ‘back to basics’ approach lifted this entry above other contenders in this heavily contested category. Rebranding of internal communications this year added further complexity and the need to create a fresh SAYE identity. Using professional copywriters was key to ensuring that the copy was spot-on and easy to understand by all colleagues. Segmentation led to tailored brochures which also used a ‘thought bubble’ concept to look at the end goal of joining SAYE.

ASDA has an embedded culture of cascading information via People Managers giving the launch the personal touch. An increase of 20% in take-up is testament to the success of this communication campaign and 50% of ASDA colleagues are now a member of the SAYE scheme.