One campaign – multiple contact strategies

Cove utilise the latest in marketing strategies to give significant increases in customer responses.
Personalisation is the key to customer interaction and Cove’s Cross Media campaigns allow you to reach your customers with tailored products. One of the great features is that at the same time as getting your message across, the software updates customer data, automatically passing on leads to your team and providing a reports dashboard of results.
In practice, customers are contacted via email or direct mailer and this provides them with a personal log in to the campaign website. Different categories of customer can have different mailers and landing pages to suit their personal circumstances. This links to templated web pages, to your design, which allow you to tell customers about the offer, ask questions and collect information automatically giving you feedback 24 hours a day 7 days a week. You can log in at any time to see how you campaign is progressing.
The web pages have direct links to hand off the customer to any sites you designate such as your own company website giving seamless integration.
Recent campaigns have shown contact results in excess of 15% in contrast to traditional mailers returns of less than 1%.
If you would like a demonstration or would like further information please contact Antony Tucker on 0797 756 3103 or by email antonyt@covedigital.com.

Cove is pleased to announce the appointment of Russell Heath.

Russell is joining us as Technical Director. He has over 15 years experience in the print and direct mail markets with emphasis on variable data projects. He will oversee the Production department and all technical areas within Cove.

Greg Wood, Managing Director adds "this is a great coup for Cove. Russell's knowledge and experience will open up new opportunities for us and greatly enhance our expansion programme"